For builders, the current market conditions are no game and the stakes are nothing less than survival. You can’t afford to drop the ball because there just aren’t that many opportunities right now to put points on the board. That’s why it’s critical to master the fundamentals of the business: hiring and hanging on to good employees, holding a customer’s hand through the sales process, controlling your jobsite, and building customer satisfaction through warranty service.
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ONE OF YOUR JOBS AS A BUILDER IS to make your houses as desirable as possible without breaking the bank. Anyone can add high-end baubles that cost serious money, but how do you achieve an upscale look for a relatively low cost? Adding cool features to the bath is a good place to start.
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The mood in the home building industry is officially glum. Buyers are playing a waiting game, and inventory isn’t moving. Except in the case of that builder around the corner whose homes are being snapped up faster than free NFL tickets on Craig’s List. What gives?
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