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ONE OF YOUR JOBS AS A BUILDER IS to make your houses as desirable as possible without breaking the bank. Anyone can add high-end baubles that cost serious money, but how do you achieve an upscale look for a relatively low cost? Adding cool features to the bath is a good place to start.

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With economic conditions for the housing industry looking grimmer and grimmer, the competition is upping the ante in a big way: The resale market is slashing prices; big builders are giving away cash, cars, and fully equipped home theater rooms; and local builders are trying every trick in the book in an effort to stand out from the crowd.

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Walk a jobsite at Woodland Village—Lifestyle Homes’ community 18 miles outside of Reno, Nev.—with Jon Delaurentis, the builder’s former president, and he inevitably brings up how “clean” the site is: no wasted materials or equipment lying around, no mud being traipsed into houses under construction by contractors. Delaurentis notes in passing that subcontractors police the desert surrounding the construction area for loose debris.

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